episodes · season 01
Twenty-five dead operators. One 2026 tool stack.
One episode per figure. Each one names the exact SaaS and AI stack they would use if they landed in front of a laptop today. No recurring anchors, no filler, no coaching pitch.
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EP.001 · 30:35
ThompsonFIGURE.001 · J. WALTER THOMPSON CO. · 1864
• FEATURED
Attention
PLAY · Industrialize creative
J. Walter Thompson would run an AI UGC farm.
Thompson invented the ad-agency model by industrializing creative the way Ford industrialized cars. We walk through what he'd build today — an AI UGC farm cranking 50 ad variants a week, rotated and killed on data. Modern Thompson running 100 magazine campaigns at once, minus the 100 illustrators.
00:00Cold open — "fifty ads a week, one operator"
03:30Pick the offer — the 2× payout-to-CAC floor
09:2050 ads in Arcads — $50–150 in credits
14:50Launch on Meta — the three kill gates
20:00Scale winners, build the factory
Season 01
The roadmap.
25 episodes
ATTENTION
ECOM
PLATFORMS
BRAND
MONEY
2026_AI
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New episodes, when they're ready.
One figure at a time. One modern play. One 2026 tool stack. Drop your email and you'll hear when the next one is out.